ChatGPT visibility tracker
A ChatGPT visibility tracker measures how often ChatGPT mentions, cites and recommends your brand when people ask it the questions your buyers ask. steek is one: it prompts ChatGPT the way a real customer would, records whether your brand shows up and which sources it pulled from, and reports your share of voice with a 95% confidence interval on every number — so you can tell a real movement from sampling noise. ChatGPT tracking is included in steek's flat price from €19/mo.
The short version
- What it does: tracks how often ChatGPT names, cites and recommends your brand for your buyers' questions.
- How steek measures it: re-samples each prompt and reports mention & recommendation share with a 95% confidence interval.
- Price: ChatGPT is included at steek's flat price from €19/mo (billed annually; €29.90 month-to-month) — no per-engine upcharge.
- Also tracked: Perplexity, Gemini and Google AI Overviews, all at the same flat price.
- Try it: a free live AI-visibility checker, no signup or demo wall, plus a 10-day trial.
Why appearing in ChatGPT matters
ChatGPT is the most-used AI assistant, and buyers increasingly ask it for recommendations instead of typing into a search box. When someone asks “what's the best tool for X?” the brands ChatGPT names are the ones that win the moment of decision — frequently with no click to any website at all. That is a different game from ranking a blue link: the answer is generated, not listed, and only a handful of brands make it in.
The catch is that ChatGPT's answers are volatile. Ask the same question twice and the brands and sources it cites can differ. Independent tracking has found that 40–90% of the domains an engine cites can change when a prompt is re-asked over time. A brand that appears today can vanish tomorrow — and you only know if you are measuring continuously, with enough samples to separate signal from noise.
How steek tracks ChatGPT
steek treats ChatGPT as a measurement surface, not a one-off screenshot. It runs the prompts your customers actually use, re-samples each one because answers vary run to run, and records whether ChatGPT mentions, cites or recommends you — and which sources it leaned on. The result is a share-of-voice picture you can trust, built the same way for ChatGPT as for every other engine.
- Confidence intervals on every number. Because ChatGPT is noisy, steek reports each metric with a 95% confidence interval — it is the tool that quantifies its own uncertainty, so you never chase a wobble that is just sampling variance.
- Real monthly search volume behind each prompt. steek weights prompts by genuine monthly search demand, not a 1–5 bar, so you focus on the questions buyers actually ask ChatGPT.
- ChatGPT included at the flat price. ChatGPT tracking is part of steek's plan from €19/mo (billed annually; €29.90 month-to-month) — no per-engine add-on.
- Per-SKU AI Shopping visibility. For ecommerce, steek ties product-level AI Shopping visibility to real revenue in GA4, so you see which SKUs win in AI answers.
- EU-hosted. Your data stays in the EU.
What you can see
Inside steek, ChatGPT visibility is broken down so you can act on it, not just admire it:
- Mention & recommendation share — how often ChatGPT names you, and whether it recommends you or merely mentions you, each with its confidence interval.
- Cited sources — which pages and third-party sites ChatGPT pulled from when it answered, so you know where to earn mentions next.
- Competitor share — which rival brands ChatGPT names for the same prompts, and how you stack up.
- Movement over time — whether a change is a real trend or noise, judged against the interval rather than a single reading.
If ChatGPT is blocking your content at the crawler level — for example, if your robots.txt blocks GPTBot or OAI-SearchBot — you can be structurally invisible no matter how good your pages are. Fixing that is part of the same loop: measure, unblock, answer real questions clearly, and re-measure.
Where to go next
ChatGPT is one engine of four. steek tracks it alongside Perplexity, Gemini and Google AI Overviews — all included at the flat price. To understand the discipline behind the tracking, read what is GEO and our guide to answer engine optimization. For a step-by-step playbook on the engine itself, see how to rank on ChatGPT. To compare the category, see the best AI visibility tools and our full tool comparisons.
FAQ
What is a ChatGPT visibility tracker?
A ChatGPT visibility tracker is a tool that measures how often ChatGPT mentions, cites and recommends your brand when people ask it the questions your buyers ask. Instead of guessing, it prompts ChatGPT the way a real customer would, records whether your brand appears, which sources it pulled from, and how your share of voice moves over time. steek does exactly this and puts a 95% confidence interval on every number, so you can tell a real movement from sampling noise.
How do I track my brand in ChatGPT?
To track your brand in ChatGPT, run the prompts your customers actually use, capture ChatGPT's answers repeatedly (answers vary run to run), and log whether your brand is named, cited or recommended. Doing this by hand is slow and noisy. steek automates it: it re-samples each prompt, reports your mention and recommendation share with a 95% confidence interval, and shows which sources ChatGPT cited — so you know whether a change is real before acting on it. ChatGPT is included in steek's flat price from €19/mo.
Is ChatGPT tracking included in steek's price?
Yes. ChatGPT is one of the four engines steek tracks — alongside Perplexity, Gemini and Google AI Overviews — and all four are included at the flat price from €19/mo (billed annually; €29.90 month-to-month). There are no per-engine upcharges and no seat maths. Many rivals put ChatGPT-only on their cheapest tier and charge more for the rest; steek prices every engine it covers flat.
Why does appearing in ChatGPT matter?
ChatGPT is the most-used AI assistant, and a growing share of buyers now ask it for recommendations instead of typing into a search box. When someone asks ChatGPT 'what's the best tool for X?', the brands it names win the moment of decision — often with no click to a website at all. If your brand isn't in that answer, you're invisible exactly when the buyer is choosing. A tracker tells you whether you're in the answer and how that changes week to week.
How is a ChatGPT tracker different from a rank tracker?
A rank tracker records where your page sits on a search results page. A ChatGPT visibility tracker records whether ChatGPT names and recommends your brand inside a generated answer, where there may be no ranked list at all. Winning classic rankings does not guarantee the AI answer — the surfaces are different. steek is built for the AI surface: it tracks mentions, citations and recommendation share across ChatGPT and the other major engines, with real monthly search volume behind each prompt.
See whether ChatGPT already recommends you
Run steek's free AI-visibility checker with no signup — every number comes with its confidence interval.