GEO & AI-visibility guides
Practical, honest guides to getting recommended by AI answer engines — how ChatGPT picks what to cite, what GEO and AEO actually mean, and which tools are worth paying for.
How to rank on ChatGPT
A practical, evidence-backed GEO guide to getting recommended by ChatGPT.
What is GEO & AEO?
Generative and Answer Engine Optimization explained — and how they differ from SEO.
Best AI visibility tools (2026)
An honest, tested landscape of the AI-visibility tools — and who each is for.
Best GEO tools for small business
The GEO tools that actually fit a small-business budget and workflow.
AI visibility for small business
How a small business finds out whether AI assistants recommend it.
AI visibility for ecommerce
Track which products AI surfaces — tied to real revenue in GA4.
FAQ
How do I do GEO (get recommended by AI answer engines)?
GEO — generative engine optimization — comes down to a handful of fundamentals: make sure AI crawlers like GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended can actually reach your pages, answer the real questions your buyers ask in clear self-contained sections, earn mentions on the third-party sources models already trust, and keep your facts consistent so the model knows exactly which brand to recommend. Then measure your citation share and repeat, because AI answers shift week to week. Our guide on how to rank on ChatGPT walks through the specifics.
How do I rank in AI answers like ChatGPT and Perplexity?
You don't rank in the blue-link sense — you get cited and named. Answer engines fan a question out into many related sub-queries, read across the returned pages, and synthesize one answer with citations, so content that clearly answers the whole neighborhood of a topic gets pulled into more of those sub-queries. Prioritize crawlable pages, self-contained answers, entity clarity, and mentions on trusted sources. Start by measuring whether ChatGPT, Perplexity and Gemini already mention you, then work the fundamentals and re-measure.
What is the difference between AEO and SEO?
SEO optimizes for a ranked, clickable link on a results page — success is a high position and the click that follows. AEO (answer engine optimization) optimizes for being the extracted answer an engine lifts straight from your page — the AI Overview, the Perplexity reply, the featured snippet, or the spoken voice response. The mechanics differ: SEO assumes a human scans a list and clicks; AEO assumes a machine reads, synthesizes and often answers with no click at all. Most brands in 2026 need both. See what GEO and AEO mean for the full breakdown.
Is GEO the same as SEO?
No. SEO optimizes for ranking a clickable link; GEO optimizes for being cited and recommended inside an AI-generated answer, where there may be no ranked list at all. Good SEO hygiene — crawlable pages, real authority, accurate facts, clean structure — helps both, but it isn't sufficient on its own: winning classic rankings does not guarantee winning the AI answer. In 2026 most brands need SEO for the click and GEO for the mention.
How do I measure whether AI engines recommend my brand?
Classic rank trackers don't watch AI answers, so you need a GEO / AI-visibility tool that prompts the engines the way your buyers would and tracks how often they mention, cite and recommend you. Because AI answers are noisy, look for a tool that quantifies its uncertainty: steek tracks your visibility across every major engine and puts a 95% confidence interval on every number, and offers a free checker so you can see where you stand before committing.
See your honest AI-visibility read
Run the free checker with no signup, or start the 10-day trial — every number with its interval.