Peec AI vs Profound
Peec AI and Profound are the two market leaders in AI-visibility tracking, and they're built for different buyers. Peec is the more accessible, agency-friendly tool — self-serve, a reported entry around ~€89/mo, and up to 7 engines. Profound is the enterprise powerhouse — the deepest analytics and original research in the category, but with no public pricing and a demo-gated sales motion. If you're a small business or online store, there's an affordable third option: steek.ai, from €19/mo (billed annually; €29.90 month-to-month), backed by a money-back guarantee.
The short version
- Peec AI: the accessible leader — self-serve, clean multi-brand UI, ~€89/mo reported entry, up to 7 engines. Best for marketing teams and agencies.
- Profound: the enterprise powerhouse — deepest analytics, prolific research, agent-view crawling and MCP integrations. No public pricing; demo-gated. Best for large orgs.
- Price: Peec is the cheaper of the two; Profound is commonly reported far higher and quotes nothing publicly. Both figures are secondhand.
- The gap: neither is priced or packaged for a small business or a single online store.
- Third option: steek.ai — from €19/mo (billed annually; €29.90 month-to-month), every major engine, confidence intervals, per-SKU AI Shopping → GA4, and a free checker with no signup.
At a glance
| Peec AI | Profound | steek.ai | |
|---|---|---|---|
| Built for | Marketing teams & agencies | Enterprise | SMB & ecommerce |
| Entry price | ~€89/mo * | No public pricing ** | from €19/mo * |
| Engines | 3 of 7 on entry (add-ons) | ChatGPT-only cheapest tier | ✓ All majors, flat |
| Self-serve trial | Gated | Demo only | ✓ 10 days, no card |
| Confidence intervals | — | — | ✓ Yes |
| Per-SKU AI Shopping → GA4 | — | Enterprise | ✓ Yes |
Peec AI — the accessible option
Peec AI has become the default first pick for marketing teams and agencies who want to start tracking AI visibility without a sales cycle. You can sign up, add your brand and competitors, and see how ChatGPT, Perplexity, Gemini and the other engines are recommending you within minutes. The interface is clean and well-liked, onboarding is fast, and — once you're on a paid tier — it covers a broad list of up to seven engines. For agencies juggling several brands, that multi-brand view and the straightforward setup are genuinely valuable.
On price, Peec is the more approachable of the two leaders. Its Starter plan is reported at around €89/mo (some reviews list roughly $95), though the entry tier limits you to 3 of the 7 engines, with the rest as paid add-ons. Peec doesn't publish exact amounts on its pricing page, so treat these as publicly-reported figures rather than quoted prices. Even so, it lands well below Profound's reported pricing and is transparent enough that most buyers can budget for it.
Who Peec is for: marketing teams and agencies that want a polished, self-serve tracker with a broad engine list and multi-brand workflows, and for whom a mid-tier SaaS price is comfortable. If that's you, Peec is a strong, fair choice — and one we'd recommend over forcing a smaller tool to do an agency's job.
Profound — the enterprise powerhouse
Profound is the most powerful platform in the category, and it's built for enterprises and large marketing organisations. Where Peec focuses on clean brand tracking, Profound goes deep: agent-view analytics of how AI systems actually traverse and cite your site, very large prompt volumes, and some of the most-cited original research in GEO (its studies on AI-search volatility and citation behaviour are widely referenced). It ships an MCP/Claude connector and advanced integrations, and its cheapest reported tier starts as a ChatGPT-only entry point before scaling up.
The catch is that Profound is demo-gated and publishes no pricing. There is no public price and no self-serve trial — you book a demo, and pricing is quoted through sales. Third-party reports suggest a ~$99/mo ChatGPT-only starter, a ~$399/mo growth tier, and enterprise plans commonly cited in the $2,000–$5,000+/mo range, but all of those figures are secondhand and should be read as directional, not quoted. Independent tracking that Profound itself has published finds that 40–90% of the domains an engine cites can change when the same question is re-asked over time — which is exactly the kind of noise an enterprise-grade analytics stack is designed to help large teams navigate.
Who Profound is for: enterprises and large marketing orgs that need the deepest analytics, research and integrations, have the budget for enterprise pricing, and don't mind a demo-led buying process. If you're operating at that scale, Profound's depth is hard to match — and steek doesn't try to.
Both Peec and Profound are excellent at what they're built for. If you're a big brand or an agency serving enterprise clients, one of them is very likely the better fit than anything cheaper — Peec for accessible, self-serve multi-brand tracking, Profound for enterprise-grade depth and research. We'd rather point you to the right tool than pretend a small-business product covers an enterprise job. The rest of this page is about the one place both leave a gap.
Where both leave a gap: small business & ecommerce
Between them, Peec and Profound cover marketing teams, agencies and enterprises well. The buyer they don't serve cleanly is the small business or the single online store: the local service company, the indie brand, the ecommerce shop with a few hundred SKUs. For that buyer, Peec's ~€89/mo entry (with engines behind add-ons) is a real line item, and Profound's demo-gated, enterprise-priced motion is simply the wrong shape.
That's the gap steek.ai is built for. It's from €19/mo (billed annually; €29.90 month-to-month) with every major AI engine — ChatGPT, Perplexity, Gemini and Google AI Overviews — included at that price, with no per-engine upcharges and no seats to count. You can start on a 10-day trial with no credit card, and there's a free live AI-visibility checker you can run right now with no signup and no demo wall.
Two things set steek apart at the low end. First, confidence intervals: given how volatile AI answers are, a visibility score with no error bar hides the noise. steek puts a 95% confidence interval on every metric, so a small team can tell a real movement from sampling noise before acting on it — neither Peec nor Profound surfaces that at this price. Second, per-SKU AI Shopping → GA4: if you sell products, the question isn't just “is my brand mentioned” but “does the AI surface this product, and did it make money.” steek tracks per-SKU AI Shopping visibility across ChatGPT, Perplexity and Gemini and ties it back to revenue in GA4 — attribution built for a store, not a brand-tracking dashboard. That tie-in matters because AI referrals are mostly invisible in analytics: over 97% of AI-driven visits arrive with no UTM tags, so a store that isn't measuring per-SKU AI visibility simply can't see the revenue AI is already sending it.
steek won't replace Profound's enterprise analytics or Peec's broad agency workflows, and it doesn't claim to. What it does is give the businesses AI forgot — the SMBs and stores the two leaders price out — an honest, affordable read on their AI visibility.
Who each is for
Choose Peec AI if you're a marketing team or agency that wants an accessible, self-serve tracker with a broad engine list and clean multi-brand workflows, at a mid-tier SaaS price.
Choose Profound if you're an enterprise or large marketing org that needs the deepest analytics, original research and integrations, and can work with demo-led, enterprise pricing.
Choose steek.ai if you're a small business or online store that wants an honest, affordable read — from €19/mo (billed annually; €29.90 month-to-month), every major engine, confidence intervals, per-SKU AI Shopping, and a free checker you can run right now.
How do you choose between Peec and Profound?
The decision usually comes down to team size, budget and how much depth you actually need — but first, make sure you're picking a tool built for AI answers, not repurposed SEO reporting. AI visibility is its own game: across a 75,000-brand study, brand mentions correlated with AI visibility far more strongly than backlinks (0.664 vs 0.218), and only about 37.9% of AI-cited URLs rank in Google's top 10, so classic rank tracking won't tell you how AI sees you. With that in mind:
Solo, small business or single store — on a tight budget, both leaders are more than you need. Start with steek.ai's free checker, or from €19/mo (billed annually; €29.90 month-to-month): every major engine, confidence intervals and per-SKU AI Shopping, no demo call.
Marketing team or agency — mid budget, multiple brands: Peec AI is the natural fit, with self-serve setup, a clean multi-brand UI, a broad engine list on paid tiers, and pricing you can reason about.
Enterprise or large marketing org — enterprise budget, needs depth: Profound, for the deepest analytics, agent-view crawling, original research and integrations via a demo-led buy.
FAQ
Peec vs Profound — which is better?
Neither is universally better; they're built for different buyers. Peec AI is the more accessible tool — self-serve, agency-friendly, with a reported ~€89/mo entry point and a broad 7-engine list, so it suits marketing teams and agencies who want to get tracking without a procurement cycle. Profound is the enterprise powerhouse: the deepest analytics, the most original research, agent-view crawling and MCP integrations — but it publishes no public pricing and routes you through a demo, so it fits large marketing orgs with enterprise budgets. If you're a small business or online store, both are likely more than you need — that's where a flat-priced option like steek.ai comes in.
Peec vs Profound — which is more expensive?
Profound is the more expensive of the two in practice, though it publishes no public pricing so the figures are secondhand. Peec's Starter plan is reported at around €89/mo; Profound is commonly reported starting near $99/mo for a ChatGPT-only tier and ~$399/mo for a usable growth tier, with enterprise plans cited in the $2,000–$5,000+/mo range. Treat both sets of numbers as publicly-reported rather than quoted — both vendors hedge or hide exact prices. For a genuinely low, published price, steek.ai is from €19/mo (billed annually; €29.90 month-to-month).
Does Profound have public pricing?
No. Profound does not publish pricing on its site and routes buyers through a demo. Third-party reports suggest a ~$99/mo ChatGPT-only starter, a ~$399/mo growth tier, and enterprise plans in the $2,000–$5,000+/mo range, but these are all secondhand. Peec is more transparent by comparison, though it too hides exact amounts on its pricing page. If published, self-serve pricing matters to you, steek.ai lists from €19/mo (billed annually; €29.90 month-to-month) openly with a no-card trial.
Is there a cheaper alternative to both Peec and Profound?
Yes. steek.ai is built for small businesses and ecommerce from €19/mo (billed annually; €29.90 month-to-month) with every major AI engine included — no per-engine upcharges and no demo wall. It also adds two things neither leader offers at the low end: a 95% confidence interval on every metric, and per-SKU AI Shopping visibility tied to real revenue in GA4. There's a free live checker you can run with no signup. It won't replace Profound's enterprise-scale analytics, but for an SMB or single store it covers what matters at a fraction of the cost.
Which should an agency choose — Peec or Profound?
For most agencies, Peec is the more natural fit: it's self-serve, has a clean multi-brand UI, a broad engine list once you're on a paid tier, and pricing you can reason about without a sales call. Profound makes more sense for agencies serving enterprise clients who need its depth of research, agent analytics and integrations — and can absorb enterprise pricing. If you're managing many small local or ecommerce clients on tight budgets, a flat per-brand price like steek.ai's can be easier to package.
Comparing the leaders? Try the affordable third option
Run steek's free checker with no signup, or start the 10-day trial — every number with its confidence interval.