How much does AI-visibility tracking cost?

Why there's no single price

“How much does AI-visibility tracking cost” has no one answer because the tools are packaged completely differently. Some charge a flat monthly fee with everything included; others meter by prompts, engines, domains or credits, so the real cost depends on your usage. And a surprising number hide pricing behind a demo entirely. The single most useful habit is to price a usable plan — the one that covers the engines and prompt volume you actually need — rather than the cheapest advertised tier.

What the market actually charges

Here are the current figures, hedged exactly as we can verify them. Prices marked verified were read on the vendor's own live pricing page; the rest are secondhand and stated as such.

• Otterly.ai — Otterly's Lite plan is $29/mo (verified on their pricing page) but covers only 15 prompts and 4 engines, with Gemini/Claude/AI Mode as paid add-ons; the genuinely usable Standard plan is $189/mo.
• Semrush AI Toolkit — Semrush's AI Visibility Toolkit is $99/mo per domain (verified) for 25 prompts and 4 engines, with a 7-day trial; it's an add-on bolted onto Semrush's legacy SEO suite.
• Ahrefs Brand Radar — Ahrefs Brand Radar runs $398/mo (Select) to $699/mo (All Platforms, 6 engines), verified on Ahrefs' pricing; it offers a free AI Visibility Checker and a large historical index.
• Athena HQ — Athena HQ's Self-Serve plan is reported at ~$295/mo (credit-based, ~3,600 credits) with no free trial; Growth is ~$595/mo. Credit costs can balloon with heavier use.
• Scrunch AI — Scrunch's Core plan is reported around $250/mo billed annually (~$300 monthly) for 125 prompts across 4 models; its 9-model coverage and hallucination detection are locked to Enterprise.
• Peec AI — Peec's Starter plan is reported at around €89/mo (some reviews list ~$95) and covers only 3 of its 7 engines; extra engines are paid add-ons. Peec hides exact amounts on its pricing page, so treat these as publicly-reported figures.
• Profound — Profound publishes no public pricing. Third-party reports suggest a ~$99/mo ChatGPT-only starter and a ~$399/mo growth tier, with enterprise plans commonly cited in the $2,000–$5,000+/mo range. All figures are secondhand — Profound routes buyers through a demo.

How to read those numbers

Two patterns explain most of the spread. First, engine gating: a tool can advertise a low entry price while giving you only three or four engines on that tier, then charge extra per engine — so the plan you can actually use costs several times the sticker. Second, opacity: when a vendor won't publish a price, it usually means the invoice is enterprise-sized, and any figure you find is a third-party report rather than a quote. Neither is dishonest on the vendor's part, but both mean the headline number rarely equals what you'll pay.

steek's answer to this is deliberately boring: a flat rate from €19/mo (billed annually; €29.90 month-to-month) with every major engine — ChatGPT, Perplexity, Gemini and Google AI Overviews — included at that price, no per-engine upcharge and no seats to count. It also puts a 95% confidence interval on every metric, which is the one thing most tools at any price don't do, and ships a free live checker so you can sample before paying anything.

Which is right for your budget

Match the spend to your segment. A small business or single store wants full engine coverage without an enterprise invoice — that's steek's lane. An SEO team that wants a deep historical index and already lives in a suite may find Ahrefs or Semrush worth their higher price. A large marketing org that needs agent-level analytics and can absorb a demo-gated contract is Profound's territory. For the full side-by-side, see the best AI visibility tools roundup and the comparison hub; if you're weighing the enterprise option specifically, the Profound alternative page lays out the trade-offs.

Whatever you pick, apply one test before you pay: is the price transparent, and does the tool quantify its own uncertainty? In a market where AI citations shift 40–90% week to week, a number without an interval is a number you can't trust.