What AI visibility actually costs (2026)
GEO-tool pricing is a mess of demo walls, credit bundles and per-engine upsells — so we laid it out plainly. Real prices for every leading tool, each stamped verified (we read it on the vendor's live pricing page) or reported (secondhand, because they hide it behind a demo). Entry points run from $29 to ~$699/mo, with enterprise tiers cited far higher. Nothing here is a guess dressed up as a quote.
The short version
- Cheapest verified sticker: Otterly.ai $29/mo — but only 15 prompts & 4 engines.
- Verified mid-range: Semrush $99/mo per domain; Ahrefs $398–$699/mo.
- Reported (demo-gated): Peec ~€89, Profound ~$399+, Athena/Scrunch ~$250–$595.
- steek.ai: from €19/mo (billed annually; €29.90 monthly), every major engine included.
- Rule: judge cost by what a usable plan costs, not the headline number.
Pricing is where an honesty-first brand earns or loses trust, so we'll be precise about method. Every figure below comes from our competitor fact-file, which stamps each price with a confidence label. A price marked verified was read on the vendor's own live pricing page on 2026-07-29. A price marked reported is secondhand — pulled from third-party reviews or reports — because that vendor hides its pricing behind a demo. We never turn a reported figure into a bare headline number; we hedge it in the wording, exactly as you'll see in each teardown below. steek's own price is neither verified nor reported — it's simply ours.
The price teardown
Entry-tier pricing for the leading AI-visibility tools, each with its confidence stamp:
| Tool | Entry price | Confidence | Engines at entry |
|---|---|---|---|
| steek.ai | from €19/mo (billed annually; €29.90 month-to-month) | our own price | ChatGPT, Perplexity, Gemini & Google AI Overviews — all included at the flat price |
| Otterly.ai | $29/mo (Lite, verified) | verified | 4 engines on Lite; more are add-ons |
| Semrush AI Toolkit | $99/mo per domain (verified) | verified | 4 engines, 25 prompts at base |
| Peec AI | ~€89/mo (Starter, reported) | reported | 3 of 7 engines on entry; more cost extra |
| Scrunch AI | ~$250–300/mo (Core, reported) | reported | 4 models on Core; 9 on Enterprise |
| Athena HQ | ~$295/mo (Self-Serve, reported) | reported | Broad engine list (reports cite up to 9) |
| Profound | No public pricing (reported ~$399+/mo for a usable tier) | reported | ChatGPT-only on the cheapest reported tier |
| Ahrefs Brand Radar | $398–$699/mo (verified) | verified | Up to 6 engines on All Platforms |
Tool by tool — with the hedges intact
steek.ai
steek is from €19/mo billed annually (€29.90 flat monthly) with ChatGPT, Perplexity, Gemini and Google AI Overviews all included at that price — no per-engine upcharges and no seat maths. Every metric carries a 95% confidence interval, and there's a 10-day free trial with no card. We list this as our own number rather than “verified” or “reported” because it's ours to stand behind.
Otterly.ai
Otterly's Lite plan is $29/mo (verified on their pricing page) but covers only 15 prompts and 4 engines, with Gemini/Claude/AI Mode as paid add-ons; the genuinely usable Standard plan is $189/mo.
Semrush AI Toolkit
Semrush's AI Visibility Toolkit is $99/mo per domain (verified) for 25 prompts and 4 engines, with a 7-day trial; it's an add-on bolted onto Semrush's legacy SEO suite.
Ahrefs Brand Radar
Ahrefs Brand Radar runs $398/mo (Select) to $699/mo (All Platforms, 6 engines), verified on Ahrefs' pricing; it offers a free AI Visibility Checker and a large historical index.
Peec AI
Peec's Starter plan is reported at around €89/mo (some reviews list ~$95) and covers only 3 of its 7 engines; extra engines are paid add-ons. Peec hides exact amounts on its pricing page, so treat these as publicly-reported figures.
Scrunch AI
Scrunch's Core plan is reported around $250/mo billed annually (~$300 monthly) for 125 prompts across 4 models; its 9-model coverage and hallucination detection are locked to Enterprise.
Athena HQ
Athena HQ's Self-Serve plan is reported at ~$295/mo (credit-based, ~3,600 credits) with no free trial; Growth is ~$595/mo. Credit costs can balloon with heavier use.
Profound
Profound publishes no public pricing. Third-party reports suggest a ~$99/mo ChatGPT-only starter and a ~$399/mo growth tier, with enterprise plans commonly cited in the $2,000–$5,000+/mo range. All figures are secondhand — Profound routes buyers through a demo.
How to read these numbers
Two honesty checks travel with every price here. First, what does a usable plan actually cost? The lowest sticker often unlocks only a fraction of the engines and prompts you'll need — Otterly's $29 is real, but its usable tier is $189, and several vendors advertise engine counts you only reach on higher plans. Second, can you even see the price? A third of this list routes you through a demo, which is usually a tell for enterprise-sized invoices. We've stamped each figure so you know which numbers we confirmed and which are secondhand — and we hedged the secondhand ones rather than pretending otherwise.
For the fuller picture of who each tool is for — not just what it costs — read our honest ranking of the best AI visibility tools, see the head-to-head comparisons, or start with what generative engine optimization is.
FAQ
How much do AI-visibility (GEO) tools cost in 2026?
It ranges enormously. The cheapest verified sticker is Otterly.ai at $29/mo (but only 15 prompts and 4 engines; a usable plan is $189/mo). Semrush's AI Toolkit is $99/mo per domain (verified). Ahrefs Brand Radar runs $398–$699/mo (verified). Peec AI is reported around €89/mo, Profound has no public pricing but is reported from ~$399/mo (enterprise commonly cited at $2,000–$5,000+/mo), and Athena/Scrunch are reported at roughly $250–$595/mo. steek.ai is from €19/mo billed annually (€29.90 monthly) with every major engine included. Figures marked verified were read on the vendor's live pricing page on 2026-07-29; the rest are secondhand and hedged.
Why don't some AI-visibility tools show their prices?
Several route buyers through a demo instead of publishing a price. Profound publishes no public pricing at all; Peec hides exact amounts on its pricing page; Athena HQ and Scrunch AI prices come from third-party reports. In our experience opaque pricing usually signals enterprise-sized invoices. That's why on this page every demo-gated figure is stamped “reported” and hedged — we never render a secondhand number as if we'd confirmed it.
What's the cheapest AI-visibility tool that's actually usable?
On headline price, Otterly.ai's $29/mo Lite plan is cheapest — but it covers only 15 prompts and 4 engines, and Otterly's own usable Standard plan is $189/mo. steek.ai is from €19/mo billed annually (€29.90 month-to-month) and includes every major engine — ChatGPT, Perplexity, Gemini and Google AI Overviews — with real search volume and a confidence interval on every number, no per-engine upcharge. So the cheapest genuinely-complete plan is steek's, not the lowest sticker.
What does “verified” vs “reported” mean on this page?
They're our confidence labels. “Verified” means we read the figure on the vendor's own live pricing page on 2026-07-29. “Reported” means the figure is secondhand — from third-party reviews or reports — because the vendor gates its pricing behind a demo. We stamp every row so you know exactly how much to trust each number, and we hedge the reported ones in the wording rather than presenting a guess as a quote.
Sources: vendor pricing pages (verified 2026-07-29) and third-party reports (reported). Confidence labels and hedged wording are reproduced from steek's competitor fact-file. Prices change; treat reported figures as directional.
Flat price, every engine, every number with its interval
steek.ai is from €19/mo with ChatGPT, Perplexity, Gemini and Google AI Overviews included. Start the 10-day trial, no card.